Stylist Rachel Zoe is the “brand ambassador” for the Exude Lipstick line, which debuts this month. Exude sports a contemporary-style clear cap and white base. With a novel applicator, Exude is designed to retain its shape over time and dispense the precise amount of lipstick users need, without a lot of mess or waste. The applicator releases a single-dot of elastic gel color—in a variety of shades for lipstick or gloss with a twist of the tube.

Cosmetics industry veterans Diane Breidenbach and Laurence Mille are behind the innovative lipstick, which they say was created after extensive conversations with both customers and manufacturers who pointed to the problems with existing lipstick and lip gloss products. Check out Exude at www.exudelipstick.com